Assistant Director of Integrated Communications and Marketing for Public Relations

Search Number: S21-039
Rank: Administrator III
Job Posted: March 7, 2022

  
Southern Connecticut State University is a diverse and student-centered university dedicated to academic excellence, access, and service for the public good. Southern provides a supportive and welcoming environment for all members of its community through a campus wide commitment to social justice.  Founded as a teacher’s college in 1893, Southern has evolved over the past century into a comprehensive public university of more than 10,000 students, offering graduate and undergraduate programs in the liberal arts and professional disciplines. It is one of four universities in the Connecticut State Colleges and Universities System. The University is located in New Haven, a city rich with arts and culture, and less than 90 miles from New York City and 140 miles from Boston.

The Assistant Director of Integrated Communications and Marketing for Public Relations assists in managing and controlling an external/internal public relations/public information program to reflect a positive image of the University.

Supervision

May supervise 1-2 professional or support staff.

Position Responsibilities

Develop, research, and create multimedia (i.e. written, video, graphic) content for key university initiatives and programs.

Prepare and pitch timely stories in local, regional, national, and international media outlets that capitalize on current trends and advance the University’s visibility.

Position the president, senior leaders, and faculty as expert thought leaders in their fields through strategic editorial placements and publicity opportunities.

Identify news opportunities through strong, regular communications within the university community and deliver time-sensitive content to generate media (traditional and social).

Work collaboratively with the Integrated Communications & Marketing team to develop, execute, and report on a comprehensive public relations plan.

Develop and execute on editorial calendars for internal and external communications. Develop and execute integrated content campaigns and measure effectiveness.
Assist with crisis communications as needed.

Perform other duties and responsibilities related to those enumerated above which do not alter the basic level and responsibilities of the position.

Qualifications

Bachelor's degree required, master's degree preferred, along with at least three years’ experience in writing and editing in a field such as public relations, communications or journalism. Proven track record leading successful media relations campaigns and placing stories in the media, creating and executing media relations strategy, and providing media relations counsel to faculty, administrators and organization leaders. Knowledge of digital communications, social media and current technological developments/trends. Excellent organizational, communication, and interpersonal skills. Experience working in a diverse community.

Application

To be considered, please submit a letter of interest, resume and contact information for three professional references to Mary Verner at VernerM1@southernct.edu no later than Thursday, April 7, 2022. Review of applications will begin immediately and the position will remain open until filled.

 

 

Southern Connecticut State University is an Affirmative Action/Equal Employment Opportunity Employer. The University seeks to enhance the diversity of its faculty and staff. People of color, women, veterans, and persons with disabilities are encouraged to apply.