Social Media Assistant

Search Number: S21-035
Rank: Administrator II
Job Posted: March 8, 2022


Southern Connecticut State University is a diverse and student-centered university dedicated to academic excellence, access, and service for the public good. Southern provides a supportive and welcoming environment for all members of its community through a campus wide commitment to social justice.  Founded as a teacher’s college in 1893, Southern has evolved over the past century into a comprehensive public university of more than 10,000 students, offering graduate and undergraduate programs in the liberal arts and professional disciplines. It is one of four universities in the Connecticut State Colleges and Universities System. The University is located in New Haven, a city rich with arts and culture, and less than 90 miles from New York City and 140 miles from Boston.

Under the supervision of the Assistant Director of Integrated Communications & Marketing for Social Media, the Social Media Assistant is primarily responsible for the development of video and digital media content for use by the university. The Social Media Assistant will also manage content on the university's social media sites.

Position Responsibilities

Develops multimedia content for university promotional videos, social media initiatives, and digital and traditional public relations & marketing campaigns.

Develops and places social media content across various platforms, including Facebook, Twitter, Instagram, Snapchat, and YouTube.

Assists in making creative and technical decisions, including subject, script writing, visual design, photographic choices, selection of narration and music, editorial decisions and other production concerns.

Monitors social media engagement, responds to messages and comments, and provides excellent customer service.
Executes digital marketing placement and social media advertising and campaigns. Consults and collaborates on multimedia projects and social media efforts.

Grasps target markets, demographics, and segmentation specific to higher education recruitment and delivers messages to the appropriate audience.

Identifies opportunities for innovative messaging and emerging communications platforms. Helps integrate social media throughout traditional and digital university communications.

Records social media engagement metrics, recommends modification to strategies in order to respond to changing trends and algorithms.

May supervise student employees when appropriate.

Performs other duties and responsibilities related to those enumerated above which do not alter the basic level and responsibilities of the position.


Bachelor's Degree in Media Production, Communications, Social Media or related field and two years of digital media creation, preferably in higher education. Ability to work proactively and constructively with members of the university community. Good communication skills. Excellent creative ability and ability to execute creative vision into production. Ability to function effectively in a fast-paced environment. Must be able to function in a team environment. Proficiency in video editing/multimedia creation software (Adobe Creative Suite, Final Cut Pro, Lightroom, Canva). Evening and weekend work required.

These requirements may be waived for individuals with alternate experience.


To be considered, please submit a letter of interest, resume and contact information for three professional references to Mary Verner at no later than Thursday, April 7, 2022. Review of applications will begin immediately and the position will remain open until filled.



Southern Connecticut State University is an Affirmative Action/Equal Employment Opportunity Employer. The University seeks to enhance the diversity of its faculty and staff. People of color, women, veterans, and persons with disabilities are encouraged to apply.