CRM Coordinator

Rank: Administrator III
Search Number: 
Job Posted: Vice President of Enrollment Management

Southern Connecticut State University is a diverse and student-centered university dedicated to academic excellence, access, and service for the public good. Southern provides a supportive and welcoming environment for all members of its community through a campus wide commitment to social justice.  Founded as a teacher’s college in 1893, Southern has evolved over the past century into a comprehensive public university of more than 10,000 students, offering graduate and undergraduate programs in the liberal arts and professional disciplines. It is one of four universities in the Connecticut State Colleges and Universities System. The University is located in New Haven, a city rich with arts and culture, and less than 90 miles from New York City and 140 miles from Boston.

The Customer Relationship Management (CRM) Coordinator is responsible for managing the strategic and operational effectiveness of the admissions CRM system as well as the experience of campus users and prospective students. This position is responsible for developing, executing, and managing CRM functions including admissions applications, documents, data integrity, decisions, reports, events, communications and campaigns through the CRM software (Slate). Ensures effective use of the CRM software by staying engaged and current with the CRM software features, enhancements and best practices. Provides training and support for campus users and oversees employee access. Works closely with graduate and undergraduate admissions leaders, the Information Technology staff and the Enrollment Systems Coordinator to support accurate data integration between the CRM and external data sources as well as Banner SIS.

Position Responsibilities

Works closely with the Enrollment Systems Coordinator and Information Technology (IT) to provide strategic and functional support for the CRM software.

Collaborates with Admissions, Transfer Student Services, Graduate Admissions and office of Integrated Communications and Marketing (ICM) to develop and execute branded CRM campaigns and messaging to meet admissions and enrollment goals.

Demonstrates knowledge of and experience with admissions processes, marketing and communication best practices including developing plans to increase leads, conversion and yield throughout the enrollment cycle.

Works with stakeholders to design and implement the prospective and current student experience using the admissions CRM.

Provides CRM data and reports for admissions leaders and other campus stakeholders.

Serves as the lead in development and maintenance of reports, dashboards, events, surveys, communication plans and other CRM functions and activities.

Leads ongoing user adoption, support, and training associated with the admissions CRM system. Ensures the CRM software works effectively for all aspects of the institution. Troubleshoots issues and monitors tickets as necessary.

Delivers exceptional customer service by responding to CRM user inquiries in a timely fashion. May supervise student workers and/or university assistants or other staff as needed.

Performs other duties and responsibilities related to those enumerated above which do not alter the basic level of responsibility of the position.


Required: Bachelor's degree, four years’ experience in higher education admissions, enrollment management, student services, communication and marketing or information technology. Strong technical aptitude to learn and configure software systems and manage databases; strong analytical, strategic thinking, and problem-solving skills; strong organizational and project management skills. Ability to effectively communicate with users, prospective and current students.

Preferred qualifications include Master’s degree; Three years professional marketing experience, preferably in higher education admissions. Preferred skills include three years’ experience using an admissions CRM, preferably Slate, knowledge of admissions best practices and an understanding of digital strategy and current communication trends.


To be considered, please submit a letter of interest, resume and contact information for three professional references to no later than Friday July 8, 2022. Review of applications will begin immediately and the position will remain open until filled.


Southern Connecticut State University is an Affirmative Action/Equal Employment Opportunity Employer. The University seeks to enhance the diversity of its faculty and staff. People of color, women, veterans, and persons with disabilities are encouraged to apply.